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Holberton School: Define Your Future

A brand goes deeper than a logo and a color. Deeper than a catchy mission statement. Our brand is the promise we make to our students, to our partners, and to ourselves. Today, we invite you to Define Your Future.  


Holberton’s new brand signature


Today, Holberton is launching our new brand identity and our new website; both developed to more closely align with who we are. We are a school that helps our students achieve their dream career in tech. We are an economic growth engine that helps partners, governments and countries develop their own local Silicon Valley workforce. We are opportunity for everyone, regardless of race, gender, or background. Our system, method, and scalability helps everyone we serve in defining their future.

At Holberton, our purpose is to create the best outcomes possible for our students regardless of where they come from or what means they have. We define our success by the success of those we serve; the very model for our school depends on us helping our students achieve lifelong and meaningful changes to their careers. Our new brand identity, with how critical our students are to our shared success, put our students and alum at the very center of how we express ourselves.


New website (Homepage) | Modelling: Leo B. – SF cohort 6



New website (Screenshot of the foundation page)  | Modelling: Nicole C., SF cohort 8



New website (Screenshot of the methodology page)  | Modelling: Ca’nese C., SF cohort 6,
Stefan S., SF cohort 7



With our new brand and website, there are no models or actors: Every person shown on our site is student, alum, or staff. The environment they were photographed in is our San Francisco campus. The outcomes we promote on our new site are real results. As we invite everyone to Define Your Future, we want our current students, future students, and future partners to know that our results are making real and positive impacts in lives around the world.

Special recognition for extraordinary contributions to our new brand:

Brand identity development

Amandine Aman, Director of Marketing at Holberton School

Jannis Seymens, Marketing Manager at Holberton School

Agency: Savagecorp, with special thanks to Brett Mascavage and John Yi

Website Development and Testing

Guillaume Salva, CTO at Holberton School

Kiren Srinivasan, Software Engineer at Holberton School

Modelling & Photography

Aaron Smith, editorial and advertising photographer  
The Holberton School student body, models